Wednesday, April 22, 2009

Atithi Devo Bhavah?

The question mark above denotes, if really the guests are treated as god in today’s time. I afraid but not, We have lot of instances infront of us. list of crimes against our guests seems endless, from Scarlett (European teenager) murder case, foreign women being raped. Our ancestors have laid the foundation of a very good society but it seems, we are moving towards forming a different society.
As the old saying goes, “Treat others as you would like to be treated yourself.” That is the essence of Atithi Devo Bhavah. It’s all about developing a sense of responsibility towards our tourists and preserving our rich culture and heritage.
And for that to happen, we need to change our attitude towards tourists. Some of us have lost touch with the hospitality that we were famous for. Let us bring that warmth back. Let us truly embrace Atithi Devo Bhavah. Let's nderstand it from some of the views how we can curb the menace of misbehavior towards our guests/tourists.

1.) Duty- First of all we have to understand that it’s our duty to protect our guests from the criminals. If this is done, then we are half way through.
2.) Change the attitude- We have to bring a change towards the attitude of the people as today’s generation is getting diverted from our rich culture which has always welcomed guest & treated them as god. We should create awareness about it through newspaper, banners, media etc.
3.) Drastic Action- The last resort is to take drastic action against the culprits, this may seem odd, but it becomes important sometimes to control things when they become out of control. So that other people also who have the similar mindset dare to think of committing the same offense.

It is good to see celebrities like Aamir Khan coming forward and taking the initiative by becoming brand ambassador of the Ministry of Tourism for the Incredible India Social Awareness Campaign called “Atithi Devo Bhavah”.

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